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Some Announcement Pointers - Articles | Preachit.org

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Some Announcement Pointers

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All churches must learn to use their announcements as a tool to create anticipation and excitement for the future growth of the church, both short and long term.

Announcements are part of the ‘marketing’ campaign of the Church. Why is it that corporations will spend millions of dollars and months of planning on their ‘announcing’, yet we spend very little time and money concerning the marketing of our church and its events.

·        Make sure to announce only those events that pertain to the entire body of the church.

·        If you start announcing personal events, you are guaranteed to forget something or somebody along the way, and you will end up offending somebody.

·        Personal events such as showers, weddings, etc. can be included in Church Bulletins, and Church Websites.

·        Another easy way to announce personal events is to create a power point slide show of all of the upcoming events of the church including these personal events. This slide show can be shown before each service as part of a countdown, or simply as a media presentation before service.

·        Announcements can also be used to create excitement for important upcoming events such as a revival or special service.

o   Be sure to announce these special events for at least three weeks prior to their occurrence.

o   These special events are received well when announced by the pastor.

o   When the pastor announces something, people usually listen a little more intently.

·        Remember that announcements are not just verbal. Get creative in your marketing approach:

o   Create media presentations.

§  Slide shows.

§  Videos.

o   Send out letters.

o   Send out post cards.

o   Have  contests and awards.

o   You can win people over through exciting marketing.

·        Make sure your event is set in stone before you market it.

As leaders we sometimes get real excited about what we are planning to do in the future. We are sometimes guilty of letting ‘the cat out of the bag’ too soon. We want to let people in on our plans. Be careful to wait until your event is planned out and set in stone before it is announced. Plans change over time, and nothing can kill momentum like cancelled events or unfulfilled promises.

 

Could you use more Momentum in your Ministry?

Then you would benefit from the highly-sought-after book Momentum In Ministry.  This book is recommended for every Pastor, Leader or Leadership team in the Church.  Along with the book, which is available on paperback as well as ebook format, there are also resources such as PowerPoints, Teaching lessons, and Video sessions.  These are must-haves to help the Pastor mentor his/her leadership team into the dynamic leadership team that God has intended for them to be.  You can view the Momentum In Ministry book and teaching materials at http://www.pastoralhelps.com/momentum-in-ministry-exclusives-page/